New Reflections on cancer control
2022 Annual Overview and Highlights Report for the National Cancer Institute (NCI) Division of Cancer Control and Population Sciences (DCCPS) — Print Report, Video, and Microsite
My Role // Concept, Design, Layout
Creative Direction // Vetry Ramachandran
Art Direction // Monika Gullett
Copy // Courtney Chiaparas
Web Design // Billy Weinheimer
Motion Graphics // Amanda Moody
DCCPS supports cancer research so that all people can live longer, healthier lives. It pursues this goal by revealing all the ways that data can inform the future of cancer control. By studying a range of populations, both large and small, DCCPS has a unique perspective on the complexities of human behavior. Always bearing in mind that no two people are exactly alike.
For the 2022 DCCPS O&H report we wanted to convey this concept through the lens of a prism, which refracts a single stream of light into a rainbow of color. The design itself reveals hidden color, shapes, and gradients as it conveys the importance of seeing things from different angles and for what they truly are.
