The Gift of Partnership

Objective: The original objective was to create an infographic timeline highlighting the longstanding partnership between BGE and ICF, showcasing key milestones, achievements, and the evolution of their collaboration over time.

Solution: Rather than delivering a conventional infographic, the concept evolved into a more dynamic and memorable solution: an infographic book, with each spread dedicated to a different year of the 11-year partnership between BGE and ICF. This extended timeline format allowed us to visually showcase key milestones, achievements, and moments of collaboration in a way that was both engaging and celebratory. Designed as a holiday gift in 2020, the bound book, paired with matching wrapping paper, offered a unique and meaningful way for ICF to honor its long-standing relationship with BGE.

2021 American Advertising Awards Baltimore - Gold