Mind to market
2021 NCI SBIR Translational Resources to Expedite Commercialization Success (TRECS) Workshop Conference Materials — Concept
My Role // Concept, Strategy, Design
Creative Direction // Vetry Ramachandran
Art Direction // Monika Gullett
Copy // Courtney Chiaparas
TRECS Workshop is an SBIR event where entrepreneurs trying to commercialize their cancer technologies can learn about the various resources available to help them, as well as hear from other entrepreneurs who have successfully commercialized their cancer technologies through SBIR. Essentially learning how to take their technologies from mind to market.
The design concept presents the visual representation of a “marketplace” in an abstract and modern way. The nine squares represent market stalls and the symbols represent different aspects of the process of commercializing a cancer technology through SBIR. The design utilizes the recently updated SBIR visual identity but in a way that is unique and distinct to TRECS.
