Appliance Rockstars

Concept, Design, Art Direction

Objective: Create an eye-catching direct mail campaign promoting BGE’s Labor Day appliance rebate offer, driving customer awareness and participation through bold visuals and compelling messaging.

Solution: By flipping the script and casting everyday appliances as glamorous rock stars, a routine Labor Day promotion was transformed into a show-stopping event. With bold visuals, playful messaging, and an over-the-top attitude, the campaign elevated the sale into a once-in-a-lifetime experience that demanded attention