Lithium battery awareness campaign
UL Standards & Engagement Airline Passenger awareness Campaign Concepts
Description to come.
My Role // Concept, Design
Creative Direction // Kristie Pope
Copywriter // Kobby Amoako-Atta
CONCEPT 1
Travel isn’t just a hobby. It’s a life necessity. And while we dream about the destination,
getting through the journey can be a pain. Between over-recliners, armrest hogs, seat kickers,
and headphone-free devices, fellow passengers can make for an uncomfortable trip.
Most of us cringe at the thought of being that passenger. We don’t ever want to be the
one making the journey more uncomfortable for someone else.
Pitch: UL can help us stay on our best flight behavior by keeping our rechargeable devices safe.
E-Reader
Headphones
Smartphone
Laptop
Smartwatch
Powerbank
Vape
CONCEPT 2
Every time we get on a flight, the rules of normal life are suspended and we enter into a new contract.
The most critical safety reminders are visible at every seat.
Except for one.
And safety only works when we know what we’re supposed to do.
Pitch: UL makes keeping rechargeable batteries within arm’s reach part of the safety standards for every flight.
Headphones
Smartphone
Laptop
Smartwatch
Powerbank
Vape
